Procter & Gamble's (P&G) sale of many of its brands in order to focus on its core brands is an example of which type of strategy?
A) Related diversification
B) Unrelated diversification
C) Retrenchment
D) Divestiture
E) Liquidation

Question

Quizplus · Accepted Answer

Divestiture is the process of selling off subsidiary business interests or investments, which is what P&G did by selling many of its brands to focus on its core brands.

Procter & Gamble's (P&G) Sale of Many of Its Brands