The results of the Ross et al. study on the relation between attitudes and recall demonstrated that:

Question

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The Ross et al. study found that negative messages influenced attitudes more strongly than positive messages did. Specifically, participants who were exposed to a negative message about the importance of personal hygiene were more likely to recall the message and report a more positive attitude toward hygiene habits than those who were exposed to a positive message or no message at all.

The Results of the Ross Et Al