Which form of marketing research is flexible,allows for explanation of difficult questions,and lends itself to showing products and advertisements?
A) individual interviewing
B) Internet surveys
C) telephone surveys
D) ethnographic research
E) observational research

Question

Quizplus · Accepted Answer

Individual interviewing allows for follow-up questions and for the researcher to clarify difficult questions, making it more flexible than other forms of research. It also provides an opportunity to show products and advertisements directly to the participant.

Which Form of Marketing Research Is Flexible,allows for Explanation of Difficult