Best Denki sends a trained observer to watch and interact with customers as they shop in a Best Denki.This is an example of ________.
A) secondary research
B) survey research
C) ethnographic research
D) experimental research
E) descriptive research

Question

Quizplus · Accepted Answer

This is an example of ethnographic research, which involves observing and interacting with people in their natural settings to gain insights into their behavior, attitudes, and values. It is a qualitative research method that focuses on understanding a particular culture or group of people.

Best Denki Sends a Trained Observer to Watch and Interact