When ZIBA designers looking for ideas on how to craft a shower-cleaning tool spent 10 days in people's homes,watching consumers wash shower stalls,they were conducting ________ research.
A) survey
B) experimental
C) secondary
D) ethnographic
E) personal

Question

Quizplus · Accepted Answer

ZIBA designers were observing consumers in their natural setting, which is the primary characteristic of ethnographic research.

When ZIBA Designers Looking for Ideas on How to Craft