Charlie Ho,executive vice president of National Central Bank,is going through all of the stages of the buying process to purchase a computer system for the bank.Charlie is facing a(n)________ situation.

Question

Quizplus · Accepted Answer

Charlie Ho is going through all stages of the buying process to purchase a computer system for the bank, which suggests that this is a new-task buying situation. In a new-task buying, the buyer goes through all the stages of the buying process because he has never made such a purchase before, and there is no existing supplier or specification for the product. Both straight rebuy and modified rebuy are repetitive purchases and do not align with the given scenario. Limited budget and independent buying are not relevant to the situation based on the information given.

Charlie Ho,executive Vice President of National Central Bank,is Going Through