To reduce uncertainty,buyers look for "_______" of service quality.They draw conclusions about quality from the place,people,price,equipment,and communications that they can see.

Question

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Buyers look for signals of service quality, which are cues and indicators that help them form an impression of the quality of the service. These signals may include the appearance and behavior of employees, the cleanliness and maintenance of facilities and equipment, the pricing of the service, and the communication or information provided by the service provider. By observing these signals, buyers try to reduce their uncertainty and make more informed decisions about the service they want to buy.

To Reduce Uncertainty,buyers Look for "_______" of Service Quality