A ________ is the way consumers perceive an actual or potential product.
A)product idea
B)product concept
C)product image
D)test market
E)concept test

Question

Quizplus · Accepted Answer

Product image refers to the way consumers perceive an actual or potential product. A product idea is a concept for a product that is in the very early stages of development, while a product concept is a detailed description of a product that includes its benefits, features, and proposed selling price. Test market refers to the process of launching a product in a specific geographic area to gather feedback on its performance, while a concept test is a research method that involves presenting a product concept to potential customers to gauge their interest and measure their understanding of the concept.

A ________ Is the Way Consumers Perceive an Actual or Potential