Which type of new-product development process focuses on finding new ways to solve customer problems and create more customer-satisfying experiences?
A) concept testing
B) new-product development
C) customer-centered new-product development
D) sequential product development
E) team-based new-product development

Question

Quizplus · Accepted Answer

The customer-centered new-product development process focuses on finding new ways to solve customer problems and create more customer-satisfying experiences. This process involves close collaboration with customers to identify their needs, wants, and preferences, and to develop new products that meet those needs. This approach puts the customer at the center of the product development process and helps to ensure that the resulting products are more successful in the marketplace.

Which Type of New-Product Development Process Focuses on Finding New