Apple's iPod has been called "one of the greatest consumer electronics hits of all time." More than 120 million iPods have been sold.This success has attracted many large,resourceful competitors.The iPod is in the ________ stage of the product life cycle.
A) introduction
B) product development
C) maturity
D) decline
E) adoption

Question

Quizplus · Accepted Answer

The maturity stage of the product life cycle is characterized by a slowing of sales growth and the product reaching its peak level of acceptance in the market. The iPod has been on the market for over a decade and has sold over 120 million units, indicating that it is in the maturity stage where sales growth is slowing down but the product is still widely accepted. Additionally, the competition in the market suggests that the iPod is no longer in the introduction or product development stages. The decline stage would indicate a significant drop in sales, which is not the case for the iPod. Adoption refers to the process by which individuals decide to try or adopt a new product, and is not a stage in the product life cycle.

Apple's IPod Has Been Called "One of the Greatest Consumer