Companies usually develop ________ rather than ________.
A) single products; product families
B) product lines; single products
C) product families; product lines
D) product brands; product images
E) product images; product brands

Question

Quizplus · Accepted Answer

Companies typically develop product lines, which consist of a group of related products, rather than focusing on single products, to cater to different customer needs and preferences and to maximize market coverage.

Companies Usually Develop ________ Rather Than ________

Companies Usually Develop Rather Than