Typically,producers who use captive-product pricing set the price of the main product ________ and set ________ on the supplies necessary to use the product.
A) low; low markups
B) high; low markups
C) low; high markups
D) high; high markups
E) moderately; moderate markups

Question

Quizplus · Accepted Answer

Producers using captive-product pricing often set a low price for the main product to attract customers and then apply high markups on the necessary supplies or accessories, which are required to use the main product, to maximize profits.

Typically,producers Who Use Captive-Product Pricing Set the Price of the Main