In the case of services, captive product pricing is called ________ pricing.
A) by-product
B) optional product
C) two-part
D) bundle
E) segmented

Question

Quizplus · Accepted Answer

In the case of services, captive product pricing is called two-part pricing. This involves setting a fixed fee for the basic service and charging additional fees for additional features or usage beyond a certain level.

In the Case of Services, Captive Product Pricing Is Called