Companies involved in deciding which items to include in the base price and which to offer as options are engaged in ________ pricing.
A)product bundle
B)optional-product
C)captive-product
D)by-product
E)skimming

Question

Quizplus · Accepted Answer

Optional-product pricing involves offering optional or accessory products along with the main product at an additional cost. In this case, companies decide which items to include in the base price and which to offer as options, making it the most appropriate option out of the given choices. Product bundle pricing involves packaging two or more products together and offering a reduced price, captive-product pricing involves offering a main product that can't be used without a complementary product, by-product pricing involves selling the by-products of a production process, and skimming pricing involves setting a high price for a new product to gain maximum revenue before competitors enter the market.

Companies Involved in Deciding Which Items to Include in the Base