When faced with a competitor who has cut its product's price,which of the following is typically the most cost-effective way for a company to maintain its own price but raise the perceived value of its offer?
A) improving the quality of the product
B) introducing a higher-priced premium brand
C) altering the company's marketing communications
D) bundling the offer with add-ons
E) distributing the product through less costly channels

Question

Quizplus · Accepted Answer

Altering the company's marketing communications can effectively raise the perceived value of the offer without incurring significant costs.

When Faced with a Competitor Who Has Cut Its Product's