Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share.As a consultant,you should recommend a ________ pricing strategy.
A) market-skimming
B) market-penetration
C) zone
D) loss-leader
E) captive-product

Question

Quizplus · Accepted Answer

A market-penetration pricing strategy would be the best choice in this scenario as the goal is to quickly gain mass-market share in mature markets. Market-penetration pricing involves setting a low price initially to attract a large number of customers and gain market share quickly. This pricing strategy can be effective in mature markets where there is a high level of competition and customers are price-sensitive. By setting a low price, Johnson Boats can quickly gain customers and establish a foothold in these markets, potentially leading to long-term success.

Johnson Boats Wants to Introduce a New Model of Boat