Your company may respond to a competitor's price reduction by launching a low-price fighting brand.This is likely necessary if the particular market segment being lost is price sensitive and will not respond to arguments of higher quality.

Question

Quizplus · Accepted Answer

Launching a low-price fighting brand is a common strategy to combat price reductions by competitors, especially in price-sensitive markets where quality arguments may not be effective.

Your Company May Respond to a Competitor's Price Reduction by Launching