Clean and Clear,a large producer of all-natural hair care and beauty products,is most likely to use which of the promotion mix strategies to gain increased shelf space in stores and to gain increased customer sales?

Question

Quizplus · Accepted Answer

Clean and Clear would benefit from using both push and pull strategies to gain increased shelf space in stores and increased customer sales. The push strategy would involve working with retailers to promote their products through trade promotions and incentives to increase visibility and availability. The pull strategy would involve advertising and other marketing efforts directed towards customers to create demand and pull them towards the products in-store. By using a combination of push and pull strategies, Clean and Clear can create a domino effect where retailers are motivated to stock their products due to high demand from customers.

Clean and Clear,a Large Producer of All-Natural Hair Care and Beauty