The rapid growth of sales promotions in consumer markets is most likely the result of all of the following factors EXCEPT ________.
A) consumers and large retailers becoming more deal oriented
B) product managers facing pressure to increase current sales
C) competing brands attempting to differentiate from each other
D) declining advertising costs
E) advertising efficiency on the decline because of media clutter
Correct Answer:
Verified
Q53: Salespeople should be trained to recognize _
Q54: The step of _ is difficult for
Q55: A salesperson should seek out,clarify,and overcome any
Q56: The _ approach fits better with today's
Q57: Consumers are increasingly ignoring promotions and not
Q60: Many companies recognize that winning and keeping
Q61: Marketers who send coupons to customers' cell
Q62: Which of the following involves marking a
Q63: Which of the following consumer promotion tools
Q90: Which of the following is the LEAST
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