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Modern Direct Marketers Rely Heavily on Database Technologies and the Internet,while

Question 11

Multiple Choice

Modern direct marketers rely heavily on database technologies and the Internet,while early direct marketers primarily used direct mailers,telemarketing,and ________.


A) door-to-door salespeople
B) catalogs
C) POP promotions
D) e-mail
E) inside salespeople

Correct Answer:

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