All of the following are common uses for a direct marketing customer database EXCEPT ________.
A) generating sales leads
B) identifying prospective customers
C) profiling customers based on previous purchases
D) gathering marketing intelligence about competitors
E) building long-term customer relationships

Question

Quizplus · Accepted Answer

A direct marketing customer database is not typically used to gather marketing intelligence about competitors. It is primarily used for generating sales leads, identifying prospective customers, profiling customers based on previous purchases, and building long-term customer relationships.

All of the Following Are Common Uses for a Direct