Computer mouse and interface device maker Logitech is only a fraction the size of giant Microsoft.Yet through skillful ________,it dominates the PC mouse market,with Microsoft as its runner up.
A) employment tactics
B) niching
C) brand imaging
D) vertical marketing
E) benchmarking

Question

Quizplus · Accepted Answer

Logitech's dominance in the PC mouse market despite being smaller than Microsoft suggests it has effectively focused on a specific niche, allowing it to specialize and excel in that area.

Computer Mouse and Interface Device Maker Logitech Is Only a Fraction