Due to differences in available data,business- to- business marketers find it more difficult than business- to- consumer marketers to estimate competitors' market shares.

Question

Quizplus · Accepted Answer

Business-to-business markets are typically smaller and more specialized, making it harder to gather reliable data on competitors' market shares. Additionally, many business-to-business transactions are confidential, further complicating the estimation of market shares.

Due to Differences in Available Data,business- To- Business Marketers Find