There will be constant tension between the formulated side of marketing and the creative side.

Question

Quizplus · Accepted Answer

The formulated side of marketing relies on data, strategy and planning, while the creative side emphasizes innovation and imagination. This can sometimes result in a conflict between the two sides, as they have different approaches and priorities. However, it is important for these two sides to work together in order to create effective marketing campaigns that are both data-driven and creatively appealing to the target audience.

There Will Be Constant Tension Between the Formulated Side of Marketing