Living in the fraternity house,Carl finds it hard to eat a low-fat diet because his housemates think such a diet is unmanly.According to the theory of planned behavior,Carl's interpretation of his fraternity brothers' views and his failure to eat what he knows is a healthier diet is being influenced by:

Question

Quizplus · Accepted Answer

The theory of planned behavior states that behavior is influenced by three factors: attitude toward the behavior, subjective norm (perceived social pressure to perform or not perform the behavior), and perceived behavioral control (the belief that one has the ability to perform the behavior). In this scenario, the influence of Carl's fraternity brothers on his dietary choices is an example of the subjective norm component.

Living in the Fraternity House,Carl Finds It Hard to Eat