In order to write a successful news release, you should ________.
A) put your most important idea last
B) minimize self-congratulatory adjectives and adverbs
C) write in long descriptive sentences and paragraphs
D) try to cover multiple, unrelated news items at once

Question

Quizplus · Accepted Answer

Minimizing self-congratulatory adjectives and adverbs is important in order to maintain objectivity and credibility in the news release. Putting the most important idea first is also important. Writing in short, concise sentences and paragraphs is preferred over long descriptive ones. Covering multiple, unrelated news items at once can confuse readers and dilute the impact of the news release.

In Order to Write a Successful News Release, You Should