In order to write a successful news release, you should ________.
A) use positive, self-congratulatory adjectives and adverbs
B) try to cover multiple, unrelated news items at once
C) keep your sentences and paragraphs short
D) put your most important idea last

Question

Quizplus · Accepted Answer

Keeping sentences and paragraphs short in a news release is important to ensure that the message is clear and easy to understand. Long sentences and paragraphs can cause confusion and make the release difficult to read. Using positive adjectives and adverbs is also important, but they should not be excessive or appear self-congratulatory. Covering multiple, unrelated news items can cause confusion and dilute the impact of each item. Putting the most important idea last can cause the reader to lose interest before getting to the most important point.

In Order to Write a Successful News Release, You Should