Fashion Fiesta, a Designer Clothing Company, Wants to Join with Sassy

Fashion Fiesta, a designer clothing company, wants to join with Sassy, a local designer clothing outlet, and bring the latest designs into the market. The two companies meet to negotiate marketing strategies. In the meeting, Philip, Fashion Fiesta's representative, stresses a desire to focus on online advertising. Rixton, Sassy's representative, does not agree and urges the group to consider Sassy's marketing strategies. What forced Rixton to disagree with Philip, and why?

A) Because Philip was positioning the negotiation; Rixton was waiting for an instance to affirm his side's right for a balanced negotiation.
B) Because Philip was involved in formal bargaining; Rixton was waiting for an instance to affirm his side's right for a balanced negotiation.
C) Because Philip was over-committed to rigid positions; Rixton was analyzing his situation and reasoning his position.
D) Because Philip was verbally aggressive; Rixton was analyzing his situation and reasoning his position.