The greatest benefit of trade show exhibits is the
A) creation of goodwill for a firm.
B) tangible value they provide to customers.
C) potential cost savings over personal selling.
D) individualized attention they give to prospects.
Correct Answer:
Verified
Q84: Match the term with its definition.
-A blend
Q85: Match the term with its definition.
-A face-to-face
Q86: Raymond is considering whether to advertise on
Q87: Match the term with its definition.
-A strategy
Q88: Match the term with its definition.
-A square
Q90: Terrance is concerned that printing and distributing
Q91: Marcia is considering offering a promotional item
Q92: Match the term with its definition.
-A systematic
Q93: Which of the following statements about publicity
Q94: List the factors that determine an effective
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