Retro Hits, a local band covering songs from the 1980s and 1990s, decided they wanted to expand to more college students. Research showed students thought the current $25 ticket price was too high for a local band. To strengthen ticket demand, Retro Hits began offering $15 tickets to all fans who checked in on Facebook. The band was using a

Question

Quizplus · Accepted Answer

Retro Hits is using a variable pricing strategy by offering a discount to those who check in on Facebook. This allows the band to adjust their pricing based on demand and target specific segments of the market, in this case college students.

Retro Hits, a Local Band Covering Songs from the 1980s