The product/service section of the marketing plan should include all of the following EXCEPT
A) the name of the business and why it was selected.
B) any legal protections obtained for the name of the product or service.
C) the entrepreneur's approach to creating customer awareness of the product or service.
D) the name of the product or service and why it was selected.
Correct Answer:
Verified
Q55: In preparing a sales forecast, it is
Q56: Miguel is deciding how to get his
Q57: The description of potential customers in a
Q58: A _ philosophy focuses on "pushing the
Q59: Allison is gathering information about competitors in
Q61: The first step in the marketing research
Q62: A _ is defined as a group
Q63: Marta's job involves asking shoppers in the
Q64: Which of the following is NOT a
Q65: The risk of being the lower-cost producer
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents