The _____ type of executive summary is more appropriate for a business that intends to market a new product or enter a new market.
A) informative
B) synopsis
C) narrative
D) blended

Question

Quizplus · Accepted Answer

A narrative executive summary tells the story of the company and its goals, products, services, and target markets. It is more detailed and comprehensive than informative or synopsis summaries, making it more appropriate for companies that want to present a compelling case for a new business venture.

The _____ Type of Executive Summary Is More Appropriate for a Business