A differentiation-based strategy requires that a firm
A) be the lowest-cost provider in an industry.
B) emphasize the uniqueness of its product or service.
C) achieve the highest resource efficiency in an industry.
D) be the lowest-priced competitor in an industry.

Question

Quizplus · Accepted Answer

A differentiation-based strategy requires a firm to emphasize the uniqueness of its product or service to create a competitive advantage. It does not necessarily require being the lowest-cost provider, achieving the highest resource efficiency, or being the lowest-priced competitor.

A Differentiation-Based Strategy Requires That a Firm