Which of the following customer relationship management applications provides analysis of customer data?
A)Operational CRM
B)Analytical CRM
C)Operational SCM
D)Analytical SFA
E)Operational SFA

Question

Quizplus · Accepted Answer

Analytical CRM provides analysis of customer data, while Operational CRM focuses on customer-facing processes such as sales, marketing, and customer service. Operational SCM refers to supply chain management, and Operational SFA refers to sales force automation. Analytical SFA is not a commonly used term in the CRM context.

Which of the Following Customer Relationship Management Applications Provides Analysis