In a _,new products and marketing tactics are tested among specifically identified groups of customers and stores.
A)simulated test market
B)single- city test market
C)random test market
D)controlled test market
E)standard test market

Question

Quizplus · Accepted Answer

In a controlled test market, new products and marketing tactics are tested among specifically identified groups of customers and stores. The test market is carefully controlled, and the results are analyzed to determine the potential success of the product or marketing strategy before launching it on a larger scale. This allows companies to minimize risk and make informed decisions about their products and marketing before investing significant resources.

In a _,New Products and Marketing Tactics Are Tested Among