are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
A)Unsought products
B)Shopping products
C)Line extensions
D)Specialty products
E)Industrial products

Question

Quizplus · Accepted Answer

Specialty products are consumer products with unique characteristics or brand identification for which buyers are willing to make a special purchase effort. These products are not bought on a regular basis and require extensive search effort by the consumers. Examples of specialty products include luxury cars, designer clothing, and high-end electronics.

Are Consumer Products and Services with Unique Characteristics or Brand