Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it.What does USP stand for?
A)unique services practice
B)unique selling proposition
C)unique selling product
D)unique sales pitch
E)unique strategic practice

Question

Quizplus · Accepted Answer

USP stands for Unique Selling Proposition, which is a distinctive quality, feature or benefit that sets a product apart from its competitors and is used to persuade potential customers to choose that product over others. Rosser Reeves believed in the importance of developing and maintaining a clear and consistent USP for each brand.

Ad Man Rosser Reeves Believes That Firms Should Develop a USP