Your assignment at work is to divide buyers into different groups based on social class,lifestyle,and personality characteristics.After a planning session with the marketing and sales staff,you issue a memo to upper management recommending psychographic segmentation.You are right on target.

Question

Quizplus · Accepted Answer

The assignment requires segmenting buyers based on social class, lifestyle, and personality characteristics, which falls under psychographic segmentation. Therefore, recommending psychographic segmentation is the appropriate approach.

Your Assignment at Work Is to Divide Buyers into Different