A marketing information system (MIS)consists of people and procedures to assess information needs,,and help decision makers analyze and use the information.
A)experiment to develop information
B)develop the needed information
C)question the needed information
D)critique the needed information
E)test market the information

Question

Quizplus · Accepted Answer

Developing the needed information is the most appropriate choice in this context as MIS aims to collect, process, and analyze relevant data to help decision makers make informed decisions. The other options, such as experimenting or testing market information, are not necessarily part of the MIS process. Questioning and critiquing information may be important steps within the MIS process, but they are not sufficient on their own to develop the needed information.

A Marketing Information System (MIS)consists of People and Procedures to Assess