Focus group interviewing is a research tool for gaining insights into consumer thoughts and feelings.
A)qualitatitve
B)competitive
C)secondary
D)quantitative
E)causal

Question

Quizplus · Accepted Answer

Focus group interviewing is a qualitative research tool aimed at gaining insights into consumer opinions and perceptions. It involves a moderated discussion among a group of individuals that share similar characteristics. The goal is to understand their thought processes, attitudes, and values towards a specific topic or product. The insights gained from focus groups can be used to improve product design, marketing strategies, and overall customer experience.

Focus Group Interviewing Is a Research Tool for Gaining Insights