Marketers should be aware of laws,government agencies,and pressure groups that influence or limit various organizations and individuals in a given society.This is most accurately described as the environment.

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Political factors refer to the government policies, regulations, and laws that can affect the marketing processes and outcomes. Marketers should be aware of political factors that range from taxation policies, trade restrictions, labor laws, and environmental regulations. Additionally, they should consider the impact of pressure groups, NGOs, and public opinion on their marketing strategies. This makes political environment an important aspect of marketing planning and decision-making.

Marketers Should Be Aware of Laws,government Agencies,and Pressure Groups That