A heavily promoted brand of flu medicine sells for much more than a virtually identical store- brand product.Critics would likely charge that promotion for the branded flu medicine adds only _ _ to the product rather than functional value.

Question

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The sentence mentions that the store-brand product is "virtually identical" to the heavily promoted brand of flu medicine. Therefore, it can be assumed that both products have similar functional value. The fact that the heavily promoted brand is selling for much more suggests that the promotion adds mainly psychological value to the product (i.e. the perception of higher quality or effectiveness due to marketing).

A Heavily Promoted Brand of Flu Medicine Sells for Much