Question 1

It is most accurate to say that recent recession has resulted in which of the following?

Accepted Answer

A recession typically leads to a decline in consumer confidence and a decrease in spending, especially on luxury items. This means that conspicuous spending (showing off one's wealth through flashy purchases) is less common during economic downturns. Therefore, choice B is most accurate. Choices A, C, D, and E are not necessarily outcomes of a recession and are not supported by the information provided.

Question 2

A company that produces and heavily markets cigarettes,with many promotions aimed at young (although legal age)nonsmokers,most likely follows which of the following as a guiding principle?

Accepted Answer

The company's actions suggest that they believe they can do in good conscience whatever the market and legal systems allow, even if it means promoting a harmful product to young people. They do not seem to prioritize environmentalism, social conscience, or consumerism. While they may utilize consumer-oriented marketing, this is not necessarily their guiding philosophy.

Question 3

A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the in 1938.

Accepted Answer

The Wheeler-Lea Act was enacted in 1938 and expanded on the Federal Trade Commission's power to regulate "unfair or deceptive business acts and practices." It also gave the Commission the ability to regulate advertising and outlawed certain deceptive pricing practices.

Question 4

Critics of the American economic marketing system have charged that marketers have created a culture in which people are judged by what they .

Accepted Answer

The word "judged" implies that people are being evaluated based on what they own or possess, which is the closest match to the answer choice B ("own"). While marketers may also influence people's behavior ("do") or consumption habits ("eat"), the word "judged" specifically suggests a focus on material possessions.

Question 5

The in the United States came about because of concern for the loss of the atmosphere's ozone layer,toxic waste,litter,and the damage caused by strip mining and forest depletion.

Accepted Answer

The answer of The in the United States came about...

Question 6

All of the following are potential advantages of acquisition EXCEPT which one?

Accepted Answer

Acquisitions can often face significant government oversight, particularly in cases where the acquiring company would gain significant market power. The other choices are all potential advantages of acquisition.

Question 7

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must- have" style in a variety of media.Trendy Teens could most easily be criticized for which of the following?

Accepted Answer

Trendy Teens could be criticized for perceived obsolescence, as they frequently introduce new styles each season, encouraging consumers to feel that their current clothing is out of fashion and needs to be replaced.

Question 8

products give both high immediate satisfaction and high long- run benefits.

Accepted Answer

Desirable products provide both high immediate satisfaction and high long-run benefits, making them appealing in both the short and long term.

Question 9

A heavily promoted brand of flu medicine sells for much more than a virtually identical store- brand product.Critics would likely charge that promotion for the branded flu medicine adds only _ _ to the product rather than functional value.

Accepted Answer

The sentence mentions that the store-brand product is "virtually identical" to the heavily promoted brand of flu medicine. Therefore, it can be assumed that both products have similar functional value. The fact that the heavily promoted brand is selling for much more suggests that the promotion adds mainly psychological value to the product (i.e. the perception of higher quality or effectiveness due to marketing).

Question 10

Karl Lagaros,a marketing critic,is concerned about the pervasiveness of marketing.He points to advertising messages everywhere,from Web sites and e- mails to unwanted direct mail and catalogs to television commercials and product tie- ins to billboards and store signage.Karl is concerned about .

Accepted Answer

Karl Lagaros is concerned about cultural pollution caused by the pervasive marketing messages that can be found everywhere. He believes that this constant bombardment of advertising can harm society by promoting materialism and false wants.

Question 11

Dales Drugstore sells cough medicine that is sour and ineffective.This is an example of a product.

Accepted Answer

The described product is deficient because it has negative qualities and does not perform its intended function effectively.

Question 12

Consumer advocates call for all of the following additional consumer rights EXCEPT .

Accepted Answer

Consumer advocates typically do not call for the right to be protected from unwanted marketing messages as a separate consumer right, focusing instead on information, protection from harmful products, and influence over product and marketing practices.

Question 13

is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

Accepted Answer

Consumerism is an organized movement focused on improving the rights and power of buyers in relation to sellers. It involves advocating for consumer protection laws, improving product safety standards, and holding corporations accountable for their actions. Environmentalism, grassroots politics, and the human relations movement are not specifically focused on consumer rights and power. The Bill of Rights guarantees certain individual rights and limits the power of the government.

Question 14

Dove wanted to do more than just sell its beauty care products.The company was on a quest to discover "real beauty" and help women be happy just the way they are.As a result,the Dove Campaign for Real Beauty was successfully launched in 2004.Dove was practicing which type of marketing?

Accepted Answer

The Dove Campaign for Real Beauty was focused on a sense of mission beyond just selling beauty care products, which aligns with sense-of-mission marketing.

Question 15

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

Accepted Answer

This is known as planned obsolescence, where companies intentionally design products to have a limited lifespan or become outdated quickly in order to encourage consumers to buy replacements more frequently.

Question 16

Examples of pleasing products include .

Accepted Answer

Pleasing products provide immediate satisfaction but may have negative long-term effects, like cigarettes and junk food.

Question 17

Several companies,some of them operating through the Internet,offer "paycheck advances." Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future.These short- term loans with high- interest rates,and high penalties for late payments,are often marketed to consumers who do not have traditional bank accounts.These companies could most easily be criticized for which of the following?

Accepted Answer

These companies are targeting consumers who do not have traditional bank accounts, which suggests that they may be taking advantage of vulnerable or disadvantaged consumers. Additionally, the high-interest rates and penalties for late payments can trap these consumers in a cycle of debt, further exacerbating their financial struggles.

Question 18

Critics say marketing is seen as benefiting _ more than .

Accepted Answer

Critics often argue that marketing practices prioritize the interests of the industry or manufacturers over the interests of consumers. Therefore, the choice that best fits the statement is E, indicating that industry benefits more than consumers.

Question 19

A long- standing charge against intermediaries is that they mark up prices beyond the .

Accepted Answer

The answer of A long- standing charge against intermediaries is...

Question 20

The success of the Tom Dennis Ford dealership has been built largely on return customers and word- of- mouth recommendations.The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience purchasing a vehicle there.The sales force at the Tom Dennis Ford dealership most likely knows that using high- pressure selling does not work if the dealership wants to .

Accepted Answer

The passage states that the dealership's success has been built largely on return customers and word-of-mouth recommendations, indicating the importance of building long-term relationships with customers. The sales force most likely knows that using high-pressure selling does not work because it could potentially damage these long-term customer relationships.

Quiz 20: Sustainable Marketing: Social Responsibility and Ethics