Expanding the total market,protecting market share,and expanding market share are all strategies for .
A)market challengers
B)market leaders
C)market followers
D)market nichers
E)market providers

Question

Quizplus · Accepted Answer

Expanding the total market, protecting market share, and expanding market share are all strategies usually employed by market leaders. Market leaders are the companies with the largest market share in an industry or product category. They can use these strategies to maintain their position or grow further. Market challengers, on the other hand, may aim to take market share away from the leader, while market followers typically strive to maintain a stable position. Market nichers focus on serving the needs of a small but specialized segment of the market, while market providers may encompass any type of company that provides goods or services for a particular market.

Expanding the Total Market,protecting Market Share,and Expanding Market Share Are