PepsiCo conducts a survey of Coca- Cola drinkers to assess the Pepsi's and Coke's strengths and weaknesses in product qualities valued by both company's target customers.PepsiCo is using a(n) .
A)global marketing strategy
B)innovative market analysis
C)competitive marketing strategy
D)customer value analysis
E)blue ocean strategy

Question

Quizplus · Accepted Answer

PepsiCo is conducting a survey to assess the strengths and weaknesses of Pepsi and Coke in product qualities valued by their target customers. This implies that they are conducting a customer value analysis to understand their customers' preferences and needs.

PepsiCo Conducts a Survey of Coca- Cola Drinkers to Assess