Companies that pursue a clear strategy will likely perform well.Firms that do not pursue a clear strategy are called .
A)overall cost leaders
B)nichers
C)analyzers
D)challenger risk- takers
E)middle- of- the- roaders

Question

Quizplus · Accepted Answer

The term "middle-of-the-roaders" refers to companies that do not pursue a clear strategy and instead try to please everyone by offering a mix of low cost and differentiated products. These companies typically lack a cohesive direction and are at risk of being outperformed by competitors with a more focused strategy.

Companies That Pursue a Clear Strategy Will Likely Perform Well