Refer to the scenario below to answer the following questions.
Reliable Tool Company is a manufacturer of hubs and axles for the trailer and heavy truck industry.Although Reliable Tool only has fifteen customers,the company is the sole supplier of hub and axle components to those customers.Monthly sales at Reliable Tool are approximately $1 million."You might say we have all of our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts.Ninety- five percent of Reliable Tool's customers are located in Michigan,Ohio,and Indiana,which means that travel time to all customers is relatively short.However,given the nature of the industry,time spent with each customer is essential.
-Which of the following promotions would be most appropriate for Reliable Tool to use in its attempt to promote its products and generate new business leads?

Question

Quizplus · Accepted Answer

Since Reliable Tool only has a small number of customers, it would be beneficial for the company to attend conventions and trade shows in order to reach a wider audience and generate new business leads. Other promotion options such as rebates, specialty advertising items, point-of-purchase promotions, or premiums may not be as effective in reaching new customers.

Refer to the Scenario Below to Answer the Following Questions