is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.

Name: is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Reach refers to the percentage of people in the target market who are exposed to the ad campaign during a given period of time. The other options do not directly relate to measuring the exposure of an ad campaign to the target market.

Is a Measure of the Percentage of People in the Target