A company's total marketing communications mix consists of a special blend of advertising,sales promotion,public relations,personal selling,and direct- marketing tools that the company uses to communicate customer value and build customer relationships.This is also called .
A)direct marketing
B)the promotion mix
C)integrated marketing
D)target marketing
E)competitive marketing

Question

Quizplus · Accepted Answer

The term used to describe a company's blend of advertising, sales promotion, public relations, personal selling, and direct marketing tools is known as the promotion mix. Option A, direct marketing, refers specifically to one aspect of the promotion mix. Option C, integrated marketing, refers to coordinating all aspects of marketing to work together seamlessly. Option D, target marketing, refers to identifying and targeting specific groups of customers. Option E, competitive marketing, is not a commonly used term in marketing and does not accurately describe the company's marketing communications mix.

A Company's Total Marketing Communications Mix Consists of a Special