Delia's is a clothing retailer that targets teenage girls.It runs coordinated promotions for its catalogs,Web site,and retail outlets.It uses the same models in its catalog and in its print ads as well as on its Web site.Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues.From this information,you can infer that Delia's is using .

Question

Quizplus · Accepted Answer

Delia's is using integrated marketing communication, which refers to the practice of coordinating all marketing communication tools and activities to create a consistent brand message across all channels. By using the same models and coordinating promotions across catalogs, the website, and retail outlets, Delia's is showing a clear effort in maintaining a consistent brand image and message.

Delia's Is a Clothing Retailer That Targets Teenage Girls